Privacy policy
This Privacy Policy describes how premium-direct-supplies.myshopify.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.
Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.
Device information
- Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
- Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
- Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
- Disclosure for a business purpose: shared with our processor Shopify.
Order information
- Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number.
- Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
- Source of collection: collected from you.
- Disclosure for a business purpose: shared with our processor Shopify.
Customer support information
- Examples of Personal Information collected: First name, last name, address details.
- Purpose of collection: to provide customer support.
- Source of collection: collected from you.
- Disclosure for a business purpose: Remains inter
- Marketing and Communication: includes information such as: your preferences in receiving marketing from us or our third parties and your communication preferences.
Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
- We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
- We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Behavioural Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
- We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
Using Personal Information
We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.
Retention
When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.
Automatic decision-making
If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.
We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.
Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.
Services that include elements of automated decision-making include:
- Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
- Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.
Cookies
A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.
We use the following cookies to optimize your experience on our Site and to provide our services.
Cookies Necessary for the Functioning of the Store
| Name | Function |
|---|---|
| _ab | Used in connection with access to admin. |
| _secure_session_id | Used in connection with navigation through a storefront. |
| cart | Used in connection with shopping cart. |
| cart_sig | Used in connection with checkout. |
| cart_ts | Used in connection with checkout. |
| checkout_token | Used in connection with checkout. |
| secret | Used in connection with checkout. |
| secure_customer_sig | Used in connection with customer login. |
| storefront_digest | Used in connection with customer login. |
| _shopify_u | Used to facilitate updating customer account information. |
Reporting and Analytics
| Name | Function |
|---|---|
| _tracking_consent | Tracking preferences. |
| _landing_page | Track landing pages |
| _orig_referrer | Track landing pages |
| _s | Shopify analytics. |
| _shopify_fs | Shopify analytics. |
| _shopify_s | Shopify analytics. |
| _shopify_sa_p | Shopify analytics relating to marketing & referrals. |
| _shopify_sa_t | Shopify analytics relating to marketing & referrals. |
| _shopify_y | Shopify analytics. |
| _y | Shopify analytics. |
Shopify’s platform website
Premium direct supplies uses Shopify as the platform provider so when visitors load the website, the following Shopify cookies apply;
Cookies Necessary for the Functioning of the Sites
| Name | Function |
|---|---|
| _Brochure_session | Used in connection with browsing through site. |
Reporting and Analytics
| Name | Function |
|---|---|
| _landing_page | Tracks landing pages. |
| _orig_referrer | Tracks landing pages. |
| _s | Shopify analytics. |
| _shopify_fs | Shopify analytics. |
| _shopify_s | Shopify analytics. |
| _shopify_sa_t | Shopify analytics relating to marketing & referrals. |
| _shopify_uniq | Shopify analytics. |
| _shopify_y | Shopify analytics. |
| _y | Shopify analytics. |
| ab_test_* | Shopify analytics. |
| cart_sig | Shopify analytics. |
| ki_r | Shopify analytics. |
| ki_t | Shopify analytics. |
Additionally, we use pixels and tags from the following third parties, which may in turn place cookies:
Reporting & Analytics:
| Third Party | Description | Privacy Policy |
|---|---|---|
| Alexa Metrics | We use Alexa Metrics to help measure how users interact with our websites.</td> | https://www.alexa.com/help/privacy |
| Bugsnag | We use Bugsnag to help us troubleshoot and fix issues with our websites. | https://docs.bugsnag.com/legal/privacy-policy/ |
| Chartbeat | We use Chartbeat to help measure how users interact with our websites. | https://chartbeat.com/privacy/ |
| Crazy Egg | We use Crazy Egg to help measure how users interact with our websites. | https://www.crazyegg.com/privacy |
| DC Analytics | We use DC Analytics to help measure how users interact with our websites. | https://dcanalytics.dcmn.com/privacy-policy |
| Fullstory | We use Fullstory to help measure how users interact with our websites. | https://www.fullstory.com/legal/privacy/ |
| Google Analytics | We use Google Analytics to help measure how users interact with our websites. | https://policies.google.com/privacy |
| Hotjar | We use Hotjar to help measure how users interact with our websites. | https://www.hotjar.com/legal/policies/privacy |
| KissInsights | We use KissInsights to help measure how users interact with our websites. | https://signin.kissmetrics.com/privacy/ |
| LinkedIn Analytics | We use LinkedIn Analytics to help measure how users interact with our websites. | https://www.linkedin.com/legal/privacy-policy |
| New Relic | We use New Relic to help measure how users interact with our websites. | https://newrelic.com/termsandconditions/privacy |
| Optimizely | We use Optimizely to help us test improvements or changes to our websites. | https://www.optimizely.com/privacy/ |
Advertising:
| Third Party | Description | Privacy Policy |
|---|---|---|
| Microsoft Advertising | We use Microsoft Advertising to deliver targeted advertisements to individuals who visit our websites. | https://privacy.microsoft.com/en-ca/privacystatement |
| Drift | We use Drift to help us with conversational marketing to customers while they visit our websites. | https://www.drift.com/privacy-policy/ |
| Facebook Custom Audiences | We use Facebook Custom Audiences to deliver targeted advertisements to individuals who visit our websites. | https://www.facebook.com/policy.php |
| We use Google Ads to deliver targeted advertisements to individuals who visit our websites. | https://policies.google.com/privacy | |
| Intercom | We use Intercom to manage our relationships with our customers. | https://www.intercom.com/terms-and-policies#privacy |
| Marketo | We use Marketo to manage our relationships with our customers. | https://documents.marketo.com/legal/privacy/ |
| SourceKnowledge | We use SourceKnowledge to deliver targeted advertisements to individuals who visit our websites. | http://www.sourceknowledge.com/privacy |
| Outbrain | We use Outbrain to deliver targeted advertisements to individuals who visit our websites. | https://www.outbrain.com/legal/privacy#privacy-policy |
| Quora | We use Quora to deliver targeted advertisements to individuals who visit our websites. | https://www.quora.com/about/privacy |
Social Media & Content:
| Third Party | Description | Privacy Policy |
|---|---|---|
| Disqus | We use Disqus to provide commenting capabilities on posts on our websites. | https://help.disqus.com/terms-and-policies/disqus-privacy-policy |
| Facebook Connect | We use Facebook Connect to allow visitors to our website to interact with and share content via Facebook’s social media platform. | https://www.facebook.com/policy.php |
| Gravatar | We use Gravatar to allow visitors to our websites to create avatars. | https://en.gravatar.com/site/privacy |
| We use Twitter to allow visitors to our website to interact with and share content via Twitter’s social media platform. | https://twitter.com/en/privacy | |
| Wistia | We use Wistia to display video content. | https://wistia.com/privacy |
Additionally, we use pixels and tags from the following third parties, which may in turn place cookies:
Reporting & Analytics:
| Third Party | Description | Privacy Policy |
|---|---|---|
| Loggly | We use Loggly to help us troubleshoot and fix issues with our websites. | https://www.loggly.com/about/privacy-policy/ |
| Exact Target | We use Exact Target (Salesforce) to measure how people interact with our website. | https://www.salesforce.com/company/privacy/ |
| Sleeknote | We use Sleeknote to measure how people interact with our website. | https://sleeknote.com/privacy-policy |
| Inspectlet | We use Inspectlet to help measure how users interact with our websites. | https://www.inspectlet.com/terms-of-service |
| Google Analytics | We use Google Analytics to help measure how users interact with our websites. | https://policies.google.com/privacy |
| Fullstory | We use Fullstory to help measure how users interact with our websites. | https://www.fullstory.com/legal/privacy/ |
| KissInsights | We use KissInsights to help measure how users interact with our websites. | https://signin.kissmetrics.com/privacy/ |
| Optimizely | We use Optimizely to help us test improvements or changes to our websites. | https://www.optimizely.com/privacy/ |
| Bugsnag | We use Bugsnag to help us troubleshoot and fix issues with our websites. | https://docs.bugsnag.com/legal/privacy-policy/ |
| LinkedIn Analytics | We use LinkedIn Analytics to help measure how users interact with our websites. | https://www.linkedin.com/legal/privacy-policy |
| Tapfiliate | We use Tapfiliate to help measure how users interact with our websites. | https://tapfiliate.com/privacy/privacy-policy/ |
Advertising:
| Third Party | Description | Privacy Policy |
|---|---|---|
| Bing Ads | We use Bing Ads to deliver targeted advertisements to individuals who visit our websites. | https://privacy.microsoft.com/en-ca/privacystatement |
| Facebook Custom Audiences | We use Facebook Custom Audiences to deliver targeted advertisements to individuals who visit our websites. | https://www.facebook.com/policy.php |
| We use Google Ads to deliver targeted advertisements to individuals who visit our websites. | https://policies.google.com/privacy | |
| Intercom | We use Intercom to manage our relationships with our customers. | https://www.intercom.com/terms-and-policies#privacy |
Social Media & Content:
| Third Party | Description | Privacy Policy |
|---|---|---|
| Disqus | We use Disqus to provide commenting capabilities on posts on our websites. | https://help.disqus.com/terms-and-policies/disqus-privacy-policy |
| Facebook Connect | We use Facebook Connect to allow visitors to our website to interact with and share content via Facebook’s social media platform. | https://www.facebook.com/policy.php |
| Gravatar | We use Gravatar to allow visitors to our websites to create avatars. | https://en.gravatar.com/site/privacy |
| YouTube | We use Youtube to display video content. | https://policies.google.com/privacy?hl=en-US |
| Wistia | We use Wistia to display video content. | https://wistia.com/privacy |
| AddThis | We use AddThis to display social share capabilities on the website. | https://www.addthis.com/privacy/terms-of-service/ |
| We use Twitter to allow visitors to our website to interact with and share content via Twitter’s social media platform. | https://twitter.com/en/privacy | |
| Kajabi | We use Kajabi to serve Oberlo 101 course material. | https://kajabi.com/policies/privacy/ |
How long will cookies remain on my computer or mobile device?
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device. See the section below on how to control cookies for more information on removing them before they expire.
How to control cookies?
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.
Many of the third party advertising and other tracking services listed above offer you the opportunity to opt out of their tracking systems. You can read more about the information they collect and how to opt out through the privacy policy links listed above.
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.
Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.
Please refer to our 'Cookies Policy' page.
Do Not Track
Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
Changes
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
Contact
We welcome feedback and are happy to answer any questions you may have about your data.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us at info@premiumdirectsupplies.co.uk.
Last updated: 10/03/2021